![]() ![]() The Matchbook Girls – those who are the creative genius behind its existence – are big readers so you’ll find plenty of bookish charm throughout:Īnd how wonderful is this list?! How many have you knocked off (Nabokov?!)? ( From the February 2012 edition – click to make larger) I adore that Heidi and Madame Bovary appear together. Click on some of the back copies shown above or click here to get started: Matchbook Magazine #Matchbook creative archive#Meanwhile, there is a healthy archive of past issues I envy newcomers to Matchbook who can visit all those pages for the first time. As the calendar braces for a flip, get ready to savour an April issue soon I expect. There is often a List (see below) and always a May We Recommend feature with spot-on book, film and music suggestions. I read the issues on my laptop but I know there are many of you with fancy ipads and other E-readers who’d enjoy it in that format. Fashion, decor, nostalgia, trivia, art and creativity, and entrepreneurism … if it existed in paper form it would be dog-eared, water warped, and have sueded pages from so much reading. ![]() Matchbook Creative has worked with city and county groups before, including Downtown Muncie and the Putnam County Visitor’s Bureau, company reps recently told city leaders.The delightfully engaging Matchbook Magazine (on-line and a MUST read) reliably fills its pages with charm and wit and inspiration and essential conversation-fillers every month. Riley said community leaders want to make Greenfield well-known, a place millenials and Hancock County workers consider among their top choices when looking for someplace to live. That work will happen over the next year, beginning in January. Greenfield-Central schools superintendent Harold Olin echoed those sentiments, saying a higher population in the city will lead to more students enrolling at the district’s schools, which have room for additional students.Īs part of the contract with city officials, Matchbook Creative will work on a city website, create a logo and marketing package, meet with city stakeholders and reach out to the city’s target audience to see what might attract young people to the area. NineStar serves Greenfield customers, so if the city is successful in attracting new residents, the nonprofit utility company will be successful as well, he said. Greenfield’s population continues to rise but is somewhat stagnant when compared with other Hancock County communities experiencing unprecedented growth.įor the past year, community stakeholders have met to talk about a marketing effort and search for an agency to take on the work, city councilman Dan Riley told the board of public works and safety.Īll the groups involved will benefit if the city grows, said NineStar director of marketing David Spencer. As new industry settles in, creating new jobs, city officials want those employees to call Greenfield home. Some 6,700 millennials - generally considered people between the ages of 18 and 34 - lived in Greenfield in 2016, accounting for about 30 percent of the total population, Census data show.Ĭity stakeholders want to see that number grow as the city’s population rises. The Greenfield City Council has given preliminary approval for the expense. The groups will invest more than $100,000 - with $80,000 being funded by the city - to work with Matchbook Creative of Indianapolis to create a plan for marketing and branding the city and all it offers.įunding for the project comes from the city’s economic development income tax, which can be used to fund a variety of city expenses. The city of Greenfield, Greenfield-Central School Corp., Hancock Regional Hospital and NineStar Connect have teamed up to hire a firm to oversee a marketing effort stakeholders hope attracts more people - particularly millennials - to move to the city. ![]() GREENFIELD - Four community organizations have partnered to launch a $100,000 marketing campaign to attract young people to Greenfield. ![]()
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